Innovating SEO 
across Australia

Become the most found
business in your area

DISCOVER HOW

Melbourne's leading 
SEO Company... 

Dominate for search queries in your business area, locally or nationwide.

.

Get your business a top ranked listing on Google maps and local directories.

.

Tangible, progressive results with no lock-in contracts or setup fee’s.

.

We drive traffic, conversions and revenue across Melbourne and Australia through organic search...

To find out how SYNTRA can optimize your business for organic and local search and connect to people looking for your products & services, book a FREE consultation with our friendly team and receive an SEO audit on your online presence worth $800.
SCHEDULE FREE CONSULTATION

Client Case Studies

Proven strategies to get our clients king of the hill!
VIEW ALL CASE STUDIES »
"We thought our business would suffer during COVID, but SYNTRA pulled it off, I had to hire more staff and get more trucks to cope with the increasing demand."

John Denver
XFast Logistics 

Results:
58% increase in inbound calls
280% increase in Google Map interactions

Top of the Maps

Get your business a top ranked listing on Google maps and local directories.
LEARN MORE
Google Map Optimisation Melbourne

SEO Services

What we do and why you need it!
VIEW ALL SERVICES »
SEO
Google My Business
E-Commerce SEO
Google Ads
Link Building
Web Design
Cloud Hosting

SEO

As we move through 2021 and beyond, SEO has never been more important. The digital habit’s we’ve ALL been forced to learn since March 2020; from shopping online and cardless and contactless payments to filling months of boredom searching for anything and everything just to fill the time, Australia and the world has now truly gone online, and we’re never going back.

If you’re a Tradesman, Service-based company or Restaurant, you can’t afford not to be found TOP of Google My Business and the local Map pack. If you’re selling your products online across Australia nationwide, you can’t afford not to be found at the TOP of Page 1 organically, because we both know what a killer those conversion rates are from Google Ads for e-commerce, and Mark Zuckerberg and the lovely team over at Facebook are definitely not helping with their Cost per Reach/Cost per Acquisition right now…

So if you want the Number 1 most cost-effective solution to drive leads, conversions and revenue, then you need an SEO company.

Read more on SEO... 

Stage 1: Research & Analysis

Completed: Week 1 with ongoing competitor monitoring

Before we begin we need to completely understand your business, your needs, your service areas and key channels, once we understand this, we can begin in-depth keyword analysis and competitor research.

  • Client/Business Requirements
  • Location/Service Area
  • Ranking Goals & KPI’s
  • Competitor Analysis & Difficulty
  • Domain Authority, Backlink Quality, Relevancy and reverse-Competitor engineering potential
  • Technology stack analysis (Can the current website CMS, Hosting and CDN withstand optimisation or does it need to be rebuilt from scratch)
  • Identify sources of competitor backlinks and authority and see how these can be leveraged
  • Keyword Research & Analysis
  • Short-Tail Search Queries
  • Medium-Tail Search Queries
  • Long-Tail Search Queries 
  • Voice Search (Mobile) 
  • Location Based 
  • Spelling Error Searches
  • Competitor content / products / schema DR, UR, Backlink Organic Traffic
  • Content VS Keyword Relevancy 
  • User Intent 
  • Conversion Potential

Stage 2: Technical SEO & Onsite Optimisation

Completed: Week 2-4, with two further evaluations in Week 8-12 and 16-20

Once we have fully analysed your website and online presence, our technical work can begin. This involves a considerable SEO checklist, that MUST be implemented if your website is going to achieve top positions in organic search.

  • Titles 
  • Meta Descriptions
  • Page Speed

- Lighthouse Performance Data
- First Contentful Paint
- Time to Interactive
- Speed Index
- Total Blocking Time
- Largest Contentful Paint
- Cumulative Layout Shift

  • On-page Flash/Java 
  • Image Alt Text 
  • Headers - H1-Hxx etc 
  • Content - Unique/Duplicate 
  • Content - Length 
  • Content - Relevancy & Density 
  • Internal Linking 
  • External Linking 
  • Anchor Text 
  • Site Structure & Architecture 
  • URL Structure & Architecture 
  • Social Share 
  • XML Sitemap 
  • Non www to www Redirect 
  • http to https Redirects 
  • Breadcrumbs 
  • 4xx Errors/Pages 
  • 3xx Redirection 
  • Page/Browser Caching 
  • Robots.txt 
  • Schema Markup/Structured Data 
  • OG/Open Graph Protocol
  • Local SEO/Google My Business
  • Disavow Spam links

Stage 3: Content Concept, Curation and Mapping

Ongoing from Week 2 onwards

Once analysis has been conducted, it will provide insights into our content strategy and roadmap for moving forward

  • Prioritize content based on short-tail and long-tail keyword search volumes and current rankings
  • Match existing content with keyword opportunities 
  • Content Density: Client vs Top Ranking Competitors
  • Presenting content curation opportunities that can increase rankings for existing search queries and also leverage unfulfilled search queries
  • Content Optimisation with LSI (Latent Semantic Indexing) built in
  • Strategic and consistent content updates and blog publications
  • Topic Clusters and Pillar Content

Stage 4: Earned & Owned: Backlink Outreach & Content Initiatives

Ongoing from Week 2

Backlinks and Domain Authority are an essential part of SEO, and is a constantly ongoing process that builds your website’s authority and online presence over time as the SEO campaign progresses.

  • Undertake content marketing initiatives to achieve earned media, using well researched, extremely high quality articles, data, infographics or digital assets. 
  • Professional outreach to foster relationships and earn backlinks from the highest authorities in your niche or industry.
  • Brand reputation management and online presence optimisation to ensure only the right results appear for any branded search.
  • Analysing competitor backlinks for reverse-engineering opportunities (If a website is linking to your competitor, why aren’t they linking to you?”
  • Owned channel optimisation through Google My Business, Google Knowledge Panel, branded Wikipedia pages and social media channels.

 

Stage 4.1: Digital PR, Advertorials & Press Releases 

SYNTRA works closely with Australia’s top Tier 1 media outlets for premium SEO work.

By conducting media outreach, undertaking press release drafting and distribution and securing paid advertorials for client-approved content that promotes your Brand and services on some of the biggest, most popular websites in Australia, which in turn drive highly relevant traffic and SEO rankings, PR citations and brand awareness.

ABC Australia
9News
Daily Telegraph
SMH
News.com.au
The Australian
The Age
SBS Australia
Herald Sun
Huffington Post Australia

And many more...

SEO Tools & Further Reading


Ahrefs
GTMetrix
PageSpeed Insights
Screaming Frog SEO Spider
Majestic SEO
Google Analytics
Google Search Console
Google Keyword Planner

Brian Dean @ Backlinko (One of our hero’s of SEO…)
Neil Patel (One of the Godfather’s of SEO…)
MOZ (One of the leading SEO communities, authority and SEO Tool innovator)
Search Engine Journal (For the latest, most accurate SEO news and updates)

 

Google My Business (GMB)

Google My Business is essential if you’re going to succeed in local search. Google My Business enables company owners and sole traders to list their services and businesses on Google Maps, and be found above-the-fold (top of a potential customers phone or computer screen) before your competitors.

Whether you’re conquering Victoria state-wide, Greater Melbourne, or targeting local suburb level and need to be top for Richmond, St. Kilda, Brunswick, South Yarra etc, then you need to beef up your Google My Business SEO.

Read more on GMB... 

*Basics, Claiming & Verifying your Business

There are thousands of businesses without a Google Map listing, and even more that are unverified, leaving you open to hacking, business misinformation and manipulation by your competitors. Secure your account, and then start optimising...

*Complete Business Data

Most companies register for Google Maps, fill in the raw basics, hit publish and then leave it dormant. We ensure every field and section is updated and optimised.

*Keyword Optimisation/Company Name

It is essential you’re Google My Business company name reflects both your brand, but also your service and location. You should never spam your company name. It should follow SERVICE + LOCATION  | BRAND  Eg, our GMB listing is “SEO Company Melbourne | SYNTRA”

*Complete NAP/Contact consistency

When we undertake further SEO and Google my Business optimisation, we ensure all citations and business links follow consistent, concise Name, Address, Phone Number format.

*Primary and Secondary category selection

A useful section which allows you to define your core services as well as opt to be included in further categories if your services cover more than just one.

*Attribute selection

One of the newer features of GMB which allows local companies to add additional information displayed on your listing that you feel is relevant to your customers.

*Images/Video/Media

Images and video increase User CTR and GMB listing engagement by 83%, it adds social proof and trust which directly affects your conversions and lead rate.

*Google My Business Posts

GMB Posts are live for a duration of 7 days. If you’re serious about reaching the top of Google Maps and ranking above your competitors, then you need to be constantly publishing fresh, unique, relevant content that your users will find useful, and GMB Posts is an immensely powerful tool that is often overlooked.

*Reviews

Reach out to your own happy customers and ask them for an honest review. Be sure to ask them to include your service AND the location, as Google’s Business/Map algorithm uses these location keywords and Positive Review ratings when ordering businesses according to the user search. 


*Q&A’s

Responding to EVERY question a user asks your business shows an active, caring company that looks after their clients and provides useful, accurate information.

*Product/Catalog

A very cool feature that allows you to list multiple products/service packages that users can conveniently view and get in touch directly without leaving GMB.

*Messaging

You’ll need to download the free Google My Business app first. Available for both Android and iOS . Once enabled, you can chat with your potential customers directly, increasing your conversion rate significantly

If you need support with any aspect of Google My Business, Knowledge Panels or Claiming a listing, then get in touch with SYNTRA.

E-Commerce SEO

Did you know 23.6% of e-commerce purchases are linked directly to Organic Traffic? And that data was before 2020, COVID-19 and the e-commerce boom in Australia and across the world as we all had nowhere else to go but online to buy our essential and non-essential items, as well as fill the time.

The habit’s we’ve learned since March 2020, will remain with us long after. COVID-19 changed the game, and it’s essential that we change with it.

So while you’re spending thousands of A$X,XXX on Facebook and Google Ads, you’re neglecting almost a quarter of your entire market simply by not optimising your website for them.

If you’re looking to beef up your E-Commerce SEO, whether you’re targeting International, National or Local, we’ll walk you through the steps necessary to achieve your goals.

Read more on E-commerce SEO... 

E-Commerce Keyword Analysis


Keywords are the bedrock of any SEO campaign, but even more so when it comes to E-Commerce. Your keywords directly affect every SEO factor on your website, as well as site architecture at Category, Subcategory and Product page level.

The 5 main Keyword factors we need to look at are:

  • Purchase Intent
  • Competition/Difficulty
  • Category/Sub-Category match
  • Product Variations match
  • Search Volumes

 

E-Commerce Architecture

 

Your website architecture is an integral part of E-Commerce SEO. The nature of an e-commerce site, with Parent Categories, Sub-Categories, Products, Colour/Size varieties tends to have a great many more pages than your average local business, and therefore must be structured appropriately, and intuitively.

#No.1 E-Commerce Rule: Keep ALL priority pages 3 (< or less) clicks from the homepage!!!

For two reasons;

  • Users should be able to navigate and find what they need with ease and navigate back or to other products simply and efficiently using a breadcrumb structure
  • A website’s Homepage almost always holds the most authority, and so the deeper the site architecture goes, the more this authority is diminished

 

E-Commerce Technical SEO

 

Title Tags: 

Keyword + Product Modifier + Incentive

Meta Description

Keyword + Product Modifier + Creativity! Focus on your User/Customer and make them WANT to click! %Off, Offer Ends…,

Category/Product Pages

-1500-2000+ words. Each with an in-depth, structured introduction to the product category and further information

-Relevant Product Links with Images all with optimised Title, Alt Text and Description.

-Main Keywords + LSI (Latent Semantic Indexing) balance

Schema (Structured Data) 

Optimised for ProductSchema and Reviews, this allows Google and search engines to understand your page more easily, as well as potential to display your Ratings in Search Results to increase CTR

URL Structure

-Keep all URL’s short!

Category Pages should follow immediately after the Homepage, with the only exception being if the website has multiple languages and therefore the language folder will proceed before.
E.g https://syntra.com.au/ecommerce-seo/

Product Pages are all published under their parent category so https://example.com/category/product with the URL containing both the relevant category keyword and product keyword.

Internal Linking

-Relevant and informative anchor text

-Authoritative pages link TO key Category/Product Pages

 

Content Marketing for E-Commerce

 

-Identify the websites your customers like to visit for further information on your key products: Forums, Reddit, Facebook, etc, learn the language and slang, the technical terms, the needs and wants of your audience, these will become the focuses of your blog articles.

Backlink Outreach

White Hat e-commerce Link Building:

  • Expired/Broken Link outreach
  • Email Outreach
  • Resource Pages
  • Reverse engineering competitor backlinks
  • Digital PR
  • Skyscraper/List content bigger and better than any competitor in order to create link magnets over time
  • Sponsorship/Paid Advertorials

Google Ads

As a Google Partner, we understand the value of relevant traffic, both organic and paid. Google Ads can go hand-in-hand with your SEO campaign as you seek to remarket to lost traffic, appear twice above-the-fold on Page 1 to double your potential bite of the apple for every search query, drive relevant traffic to your brand new website while your SEO is just getting started, or run a split-test to analyse which keywords drive the most conversions and use this data to form the basis of our SEO campaigns.

Read more on Google Ads... 

Google Ads allows you to:

Google Search Ads

  • Drive inquiries and traffic immediately
  • Get more leads
  • Target competitor websites and keywords
  • Target Google Maps/My Business and Google Search

Google Display Ads

  • Promote brand/product awareness
  • Drive traffic
  • Remarket to lost users and potential customers

Google Video/YouTube Ads

  • Skippable in-stream ads
  • Non-skippable in-stream ads 
  • Video discovery ads 
  • Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. We can target by Channels, Demographic, Interests, Location & Language

Google Shopping Ads

Google Shopping Ads open up huge opportunities to e-commerce businesses. Shopping ads displayed in carousel Ad format containing product meta data and optimised information. By syncing the product attributes with your GMC Google Merchant Center data feed, we can help reach users searching for the exact products you sell.

Google Ads Audit/Setup

  • Keyword Research
  • Initial Ad Grouping
  • Initial Ad Copy Writing
  • Display/Retargeting Ads
  • Setup Tracking & Analytics

Google Ads Management & Optimisation

  • Campaign Optimisation
  • Budget Management
  • Ad Grouping Management
  • Text Ad Optimisation & A/B Testing
  • Account Maintenance
  • Ongoing Keyword Optimization
  • Monthly Performance
    Reporting

For Australia and Melbourne-based client case studies and further information, get in touch with one of our specialists.

White Hat Link Building

Good link building is about building relationships. At SYNTRA, we understand SEO companies needs for quick, fast, efficient content marketing, outreach, quality work and great reporting, so if you need to outsource your SEO, you’ve come to the right place.

We can customise our outreach based on your metrics and requirements:

  • Aged/100% Genuine Domains
  • Ahrefs DR/UR or MOZ DA/PA
  • Referring Domains
  • Organic Traffic/Organic Keywords for Relevancy
  • Majestic Trust Flow
  • Minimal OBL
  • Link Positioning/Editorial Placement
  • Anchor Text and LSI Co-occurrences 
  • Do-Follow for authority
  • No-follow and Social citations for natural backlink portfolio

All client White-Hat link building campaigns are different, some require in-depth research and creativity to create a piece of content, infographic or case study worth linking to, whereas others simply need unique content with optimised Anchor Text placed on multiple relevant content publishers at scale.

Whatever your SEO needs, SYNTRA has you covered...

Web Development & Landing Page Design

Here at SYNTRA, we take coding, UX/UI design and page building seriously. They directly impact your SEO, website speed, user dwell time, bounce rate, conversion rate and organic ranking potential.

We’re WordPress specialists, and we build with Oxygen. The flexibility and power of its visual editor and advanced functionality allows us to design websites that rank, and websites that convert, with exceptional PageSpeed that pass all Core Web Vitals.

We build with:

  • 100% Conversion Focus
  • 100% SEO Focus
  • 100% User Focus
  • Lighting Fast Loading Time
  • Impenetrable 24/7/365 Security from Malware, Spam and DDoS protection
  • Omni-Channel Compatibility 
  • Complete Tracking/Analytical Capabilities
  • Flexible & Scalable

Conversion Rate VS PageSpeed

  • Pages that load in 2.1 - 2.5 seconds have a 1.7% - 1.9% conversion rate
  • Pages that load in 3 seconds; the conversion rate drops to 1.4% - 1.6%
  • Page that load over 4 seconds; conversion rate drops to <1%
  • After 5 seconds, conversion rate drops to 0.4% - 0.6%
  • For mobile users, websites and pages that load in under 1.5 seconds generate over 300% more revenue than websites that load 3.5 seconds or slower

SYNTRA’s development team builds websites, landing pages and apps that kickstart your SEO or Google Ads campaign. For Australia and Melbourne-based client case studies and further information, get in touch with one of our specialists.

Cloud Hosting & CDN

Page Speed and Loading time is immensely important to SEO. Google will never put you on Page 1 / Position 1 if your website is loading on Mobile over 3.5 seconds, nor will your users wait around for your website to load and get in touch, they will click back and go to the next result; your competitor.

SYNTRA offers 100% transparent Hosting and CDN services with clients retaining complete control over their accounts, assets and domain name, allowing us to kickstart your business in the right direction.

Cloud Hosting

With our fully managed hosting service, we take care of your website, hosting, security and everything else in between!

Web Maintenance

A website constantly requires attention, we save you time by offloading the mundane tasks of keeping your website secure and up to date!

Site Speed Optimization

A slow website translates to poor user experience, lost sales and low conversions, get your website running fast now!

IT Consulting

Ensuring you have the right technology stack could mean the difference in the performance of your business online.

Fully Managed Hosting, SSL Certificate, Backup and Staging

SYNTRA takes care of everything, literally!, Just focus on running your business knowing your website & applications are hosted in good hands :)

Private Dedicated Cloud Hosting

SYNTRA provides every client with their own environment, with dedicated and infinitely scalable resources (CPU/RAM/Storage), this means that the resources are 100% private and isolated.

CDN Content Delivery Network

We work closely with NitroPack to turbocharge your website PageSpeed to ensure your website runs at peak performance and we don’t waste a single click.

SEO Services

What we do and why you need it!
VIEW ALL SERVICES »
SEO Services
GMB
eCommerce SEO
Google Ads
Link Building
Web Design
Cloud Hosting

SEO

As we move through 2021 and beyond, SEO has never been more important. The digital habit’s we’ve ALL been forced to learn since March 2020; from shopping online and cardless and contactless payments to filling months of boredom searching for anything and everything just to fill the time, Australia and the world has now truly gone online, and we’re never going back.

If you’re a Tradesman, Service-based company or Restaurant, you can’t afford not to be found TOP of Google My Business and the local Map pack. If you’re selling your products online across Australia nationwide, you can’t afford not to be found at the TOP of Page 1 organically, because we both know what a killer those conversion rates are from Google Ads for e-commerce, and Mark Zuckerberg and the lovely team over at Facebook are definitely not helping with their Cost per Reach/Cost per Acquisition right now…

So if you want the Number 1 most cost-effective solution to drive leads, conversions and revenue, then you need an SEO company.

Read more on SEO... 

Stage 1: Research & Analysis

Completed: Week 1 with ongoing competitor monitoring

Before we begin we need to completely understand your business, your needs, your service areas and key channels, once we understand this, we can begin in-depth keyword analysis and competitor research.

  • Client/Business Requirements
  • Location/Service Area
  • Ranking Goals & KPI’s
  • Competitor Analysis & Difficulty
  • Domain Authority, Backlink Quality, Relevancy and reverse-Competitor engineering potential
  • Technology stack analysis (Can the current website CMS, Hosting and CDN withstand optimisation or does it need to be rebuilt from scratch)
  • Identify sources of competitor backlinks and authority and see how these can be leveraged
  • Keyword Research & Analysis
  • Short-Tail Search Queries
  • Medium-Tail Search Queries
  • Long-Tail Search Queries 
  • Voice Search (Mobile) 
  • Location Based 
  • Spelling Error Searches
  • Competitor content / products / schema DR, UR, Backlink Organic Traffic
  • Content VS Keyword Relevancy 
  • User Intent 
  • Conversion Potential

Stage 2: Technical SEO & Onsite Optimisation

Completed: Week 2-4, with two further evaluations in Week 8-12 and 16-20

Once we have fully analysed your website and online presence, our technical work can begin. This involves a considerable SEO checklist, that MUST be implemented if your website is going to achieve top positions in organic search.

  • Titles 
  • Meta Descriptions
  • Page Speed

- Lighthouse Performance Data
- First Contentful Paint
- Time to Interactive
- Speed Index
- Total Blocking Time
- Largest Contentful Paint
- Cumulative Layout Shift

  • On-page Flash/Java 
  • Image Alt Text 
  • Headers - H1-Hxx etc 
  • Content - Unique/Duplicate 
  • Content - Length 
  • Content - Relevancy & Density 
  • Internal Linking 
  • External Linking 
  • Anchor Text 
  • Site Structure & Architecture 
  • URL Structure & Architecture 
  • Social Share 
  • XML Sitemap 
  • Non www to www Redirect 
  • http to https Redirects 
  • Breadcrumbs 
  • 4xx Errors/Pages 
  • 3xx Redirection 
  • Page/Browser Caching 
  • Robots.txt 
  • Schema Markup/Structured Data 
  • OG/Open Graph Protocol
  • Local SEO/Google My Business
  • Disavow Spam links

Stage 3: Content Concept, Curation and Mapping

Ongoing from Week 2 onwards

Once analysis has been conducted, it will provide insights into our content strategy and roadmap for moving forward

  • Prioritize content based on short-tail and long-tail keyword search volumes and current rankings
  • Match existing content with keyword opportunities 
  • Content Density: Client vs Top Ranking Competitors
  • Presenting content curation opportunities that can increase rankings for existing search queries and also leverage unfulfilled search queries
  • Content Optimisation with LSI (Latent Semantic Indexing) built in
  • Strategic and consistent content updates and blog publications
  • Topic Clusters and Pillar Content

Stage 4: Earned & Owned: Backlink Outreach & Content Initiatives

Ongoing from Week 2

Backlinks and Domain Authority are an essential part of SEO, and is a constantly ongoing process that builds your website’s authority and online presence over time as the SEO campaign progresses.

  • Undertake content marketing initiatives to achieve earned media, using well researched, extremely high quality articles, data, infographics or digital assets. 
  • Professional outreach to foster relationships and earn backlinks from the highest authorities in your niche or industry.
  • Brand reputation management and online presence optimisation to ensure only the right results appear for any branded search.
  • Analysing competitor backlinks for reverse-engineering opportunities (If a website is linking to your competitor, why aren’t they linking to you?”
  • Owned channel optimisation through Google My Business, Google Knowledge Panel, branded Wikipedia pages and social media channels.

 

Stage 4.1: Digital PR, Advertorials & Press Releases 

SYNTRA works closely with Australia’s top Tier 1 media outlets for premium SEO work.

By conducting media outreach, undertaking press release drafting and distribution and securing paid advertorials for client-approved content that promotes your Brand and services on some of the biggest, most popular websites in Australia, which in turn drive highly relevant traffic and SEO rankings, PR citations and brand awareness.

ABC Australia
9News
Daily Telegraph
SMH
News.com.au
The Australian
The Age
SBS Australia
Herald Sun
Huffington Post Australia

And many more...

SEO Tools & Further Reading


Ahrefs
GTMetrix
PageSpeed Insights
Screaming Frog SEO Spider
Majestic SEO
Google Analytics
Google Search Console
Google Keyword Planner

Brian Dean @ Backlinko (One of our hero’s of SEO…)
Neil Patel (One of the Godfather’s of SEO…)
MOZ (One of the leading SEO communities, authority and SEO Tool innovator)
Search Engine Journal (For the latest, most accurate SEO news and updates)

 

Google My Business (GMB)

Google My Business is essential if you’re going to succeed in local search. Google My Business enables company owners and sole traders to list their services and businesses on Google Maps, and be found above-the-fold (top of a potential customers phone or computer screen) before your competitors.

Whether you’re conquering Victoria state-wide, Greater Melbourne, or targeting local suburb level and need to be top for Richmond, St. Kilda, Brunswick, South Yarra etc, then you need to beef up your Google My Business SEO.

Read more on GMB... 

*Basics, Claiming & Verifying your Business

There are thousands of businesses without a Google Map listing, and even more that are unverified, leaving you open to hacking, business misinformation and manipulation by your competitors. Secure your account, and then start optimising...

*Complete Business Data

Most companies register for Google Maps, fill in the raw basics, hit publish and then leave it dormant. We ensure every field and section is updated and optimised.

*Keyword Optimisation/Company Name

It is essential you’re Google My Business company name reflects both your brand, but also your service and location. You should never spam your company name. It should follow SERVICE + LOCATION  | BRAND  Eg, our GMB listing is “SEO Company Melbourne | SYNTRA”

*Complete NAP/Contact consistency

When we undertake further SEO and Google my Business optimisation, we ensure all citations and business links follow consistent, concise Name, Address, Phone Number format.

*Primary and Secondary category selection

A useful section which allows you to define your core services as well as opt to be included in further categories if your services cover more than just one.

*Attribute selection

One of the newer features of GMB which allows local companies to add additional information displayed on your listing that you feel is relevant to your customers.

*Images/Video/Media

Images and video increase User CTR and GMB listing engagement by 83%, it adds social proof and trust which directly affects your conversions and lead rate.

*Google My Business Posts
GMB Posts are live for a duration of 7 days. If you’re serious about reaching the top of Google Maps and ranking above your competitors, then you need to be constantly publishing fresh, unique, relevant content that your users will find useful, and GMB Posts is an immensely powerful tool that is often overlooked.

*Reviews

Reach out to your own happy customers and ask them for an honest review. Be sure to ask them to include your service AND the location, as Google’s Business/Map algorithm uses these location keywords and Positive Review ratings when ordering businesses according to the user search. 


*Q&A’s

Responding to EVERY question a user asks your business shows an active, caring company that looks after their clients and provides useful, accurate information.

*Product/Catalog

A very cool feature that allows you to list multiple products/service packages that users can conveniently view and get in touch directly without leaving GMB.

*Messaging

You’ll need to download the free Google My Business app first. Available for both Android and iOS . Once enabled, you can chat with your potential customers directly, increasing your conversion rate significantly

If you need support with any aspect of Google My Business, Knowledge Panels or Claiming a listing, then get in touch with SYNTRA.

E-Commerce SEO

Did you know 23.6% of e-commerce purchases are linked directly to Organic Traffic? And that data was before 2020, COVID-19 and the e-commerce boom in Australia and across the world as we all had nowhere else to go but online to buy our essential and non-essential items, as well as fill the time.

The habit’s we’ve learned since March 2020, will remain with us long after. COVID-19 changed the game, and it’s essential that we change with it.

So while you’re spending thousands of A$X,XXX on Facebook and Google Ads, you’re neglecting almost a quarter of your entire market simply by not optimising your website for them.

If you’re looking to beef up your E-Commerce SEO, whether you’re targeting International, National or Local, we’ll walk you through the steps necessary to achieve your goals.

Read more on E-commerce SEO... 

E-Commerce Keyword Analysis

Keywords are the bedrock of any SEO campaign, but even more so when it comes to E-Commerce. Your keywords directly affect every SEO factor on your website, as well as site architecture at Category, Subcategory and Product page level.

The 5 main Keyword factors we need to look at are:

  • Purchase Intent
  • Competition/Difficulty
  • Category/Sub-Category match
  • Product Variations match
  • Search Volumes

 

E-Commerce Architecture

 

Your website architecture is an integral part of E-Commerce SEO. The nature of an e-commerce site, with Parent Categories, Sub-Categories, Products, Colour/Size varieties tends to have a great many more pages than your average local business, and therefore must be structured appropriately, and intuitively.

#No.1 E-Commerce Rule: Keep ALL priority pages 3 (< or less) clicks from the homepage!!!

For two reasons;

  • Users should be able to navigate and find what they need with ease and navigate back or to other products simply and efficiently using a breadcrumb structure
  • A website’s Homepage almost always holds the most authority, and so the deeper the site architecture goes, the more this authority is diminished

 

E-Commerce Technical SEO

 

Title Tags: 

Keyword + Product Modifier + Incentive

Meta Description

Keyword + Product Modifier + Creativity! Focus on your User/Customer and make them WANT to click! %Off, Offer Ends…,

Category/Product Pages

-1500-2000+ words. Each with an in-depth, structured introduction to the product category and further information

-Relevant Product Links with Images all with optimised Title, Alt Text and Description.

-Main Keywords + LSI (Latent Semantic Indexing) balance

Schema (Structured Data) 

Optimised for ProductSchema and Reviews, this allows Google and search engines to understand your page more easily, as well as potential to display your Ratings in Search Results to increase CTR

URL Structure

-Keep all URL’s short!

Category Pages should follow immediately after the Homepage, with the only exception being if the website has multiple languages and therefore the language folder will proceed before.
E.g https://syntra.com.au/ecommerce-seo/

Product Pages are all published under their parent category so https://example.com/category/product with the URL containing both the relevant category keyword and product keyword.

Internal Linking

-Relevant and informative anchor text

-Authoritative pages link TO key Category/Product Pages

 

Content Marketing for E-Commerce

 

-Identify the websites your customers like to visit for further information on your key products: Forums, Reddit, Facebook, etc, learn the language and slang, the technical terms, the needs and wants of your audience, these will become the focuses of your blog articles.

Backlink Outreach

White Hat e-commerce Link Building:

  • Expired/Broken Link outreach
  • Email Outreach
  • Resource Pages
  • Reverse engineering competitor backlinks
  • Digital PR
  • Skyscraper/List content bigger and better than any competitor in order to create link magnets over time
  • Sponsorship/Paid Advertorials

Google Ads

As a Google Partner, we understand the value of relevant traffic, both organic and paid. Google Ads can go hand-in-hand with your SEO campaign as you seek to remarket to lost traffic, appear twice above-the-fold on Page 1 to double your potential bite of the apple for every search query, drive relevant traffic to your brand new website while your SEO is just getting started, or run a split-test to analyse which keywords drive the most conversions and use this data to form the basis of our SEO campaigns.

Read more on Google Ads... 

Google Ads allows you to:

Google Search Ads

  • Drive inquiries and traffic immediately
  • Get more leads
  • Target competitor websites and keywords
  • Target Google Maps/My Business and Google Search

Google Display Ads

  • Promote brand/product awareness
  • Drive traffic
  • Remarket to lost users and potential customers

 

Google Video/YouTube Ads

  • Skippable in-stream ads
  • Non-skippable in-stream ads 
  • Video discovery ads 
  • Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. We can target by Channels, Demographic, Interests, Location & Language

 

Google Shopping Ads

Google Shopping Ads open up huge opportunities to e-commerce businesses. Shopping ads displayed in carousel Ad format containing product meta data and optimised information. By syncing the product attributes with your GMC Google Merchant Center data feed, we can help reach users searching for the exact products you sell.

Google Ads Audit/Setup

  • Keyword Research
  • Initial Ad Grouping
  • Initial Ad Copy Writing
  • Display/Retargeting Ads
  • Setup Tracking & Analytics

Google Ads Management & Optimisation

  • Campaign Optimisation
  • Budget Management
  • Ad Grouping Management
  • Text Ad Optimisation & A/B Testing
  • Account Maintenance
  • Ongoing Keyword Optimization
  • Monthly Performance
    Reporting

For Australia and Melbourne-based client case studies and further information, get in touch with one of our specialists.

White Hat Link Building

Good link building is about building relationships. At SYNTRA, we understand SEO companies needs for quick, fast, efficient content marketing, outreach, quality work and great reporting, so if you need to outsource your SEO, you’ve come to the right place.

We can customise our outreach based on your metrics and requirements:

  • Aged/100% Genuine Domains
  • Ahrefs DR/UR or MOZ DA/PA
  • Referring Domains
  • Organic Traffic/Organic Keywords for Relevancy
  • Majestic Trust Flow
  • Minimal OBL
  • Link Positioning/Editorial Placement
  • Anchor Text and LSI Co-occurrences 
  • Do-Follow for authority
  • No-follow and Social citations for natural backlink portfolio

All client White-Hat link building campaigns are different, some require in-depth research and creativity to create a piece of content, infographic or case study worth linking to, whereas others simply need unique content with optimised Anchor Text placed on multiple relevant content publishers at scale.

Whatever your SEO needs, SYNTRA has you covered...

Web Development & Landing Page Design

Here at SYNTRA, we take coding, UX/UI design and page building seriously. They directly impact your SEO, website speed, user dwell time, bounce rate, conversion rate and organic ranking potential.

We’re WordPress specialists, and we build with Oxygen. The flexibility and power of its visual editor and advanced functionality allows us to design websites that rank, and websites that convert, with exceptional PageSpeed that pass all Core Web Vitals.

We build with:

  • 100% Conversion Focus
  • 100% SEO Focus
  • 100% User Focus
  • Lighting Fast Loading Time
  • Impenetrable 24/7/365 Security from Malware, Spam and DDoS protection
  • Omni-Channel Compatibility 
  • Complete Tracking/Analytical Capabilities
  • Flexible & Scalable

Conversion Rate VS PageSpeed

  • Pages that load in 2.1 - 2.5 seconds have a 1.7% - 1.9% conversion rate
  • Pages that load in 3 seconds; the conversion rate drops to 1.4% - 1.6%
  • Page that load over 4 seconds; conversion rate drops to <1%
  • After 5 seconds, conversion rate drops to 0.4% - 0.6%
  • For mobile users, websites and pages that load in under 1.5 seconds generate over 300% more revenue than websites that load 3.5 seconds or slower

SYNTRA’s development team builds websites, landing pages and apps that kickstart your SEO or Google Ads campaign. For Australia and Melbourne-based client case studies and further information, get in touch with one of our specialists.

Cloud Hosting & CDN

Page Speed and Loading time is immensely important to SEO. Google will never put you on Page 1 / Position 1 if your website is loading on Mobile over 3.5 seconds, nor will your users wait around for your website to load and get in touch, they will click back and go to the next result; your competitor.

SYNTRA offers 100% transparent Hosting and CDN services with clients retaining complete control over their accounts, assets and domain name, allowing us to kickstart your business in the right direction.

Cloud Hosting

With our fully managed hosting service, we take care of your website, hosting, security and everything else in between!

Web Maintenance

A website constantly requires attention, we save you time by offloading the mundane tasks of keeping your website secure and up to date!

Site Speed Optimization

A slow website translates to poor user experience, lost sales and low conversions, get your website running fast now!

IT Consulting

Ensuring you have the right technology stack could mean the difference in the performance of your business online.

Fully Managed Hosting, SSL Certificate, Backup and Staging
SYNTRA takes care of everything, literally!, Just focus on running your business knowing your website & applications are hosted in good hands :)

Private Dedicated Cloud Hosting

SYNTRA provides every client with their own environment, with dedicated and infinitely scalable resources (CPU/RAM/Storage), this means that the resources are 100% private and isolated.

CDN Content Delivery Network

We work closely with NitroPack to turbocharge your website PageSpeed to ensure your website runs at peak performance and we don’t waste a single click.

Choosing your SEO Company

Unlike other digital agencies who claim to do everything, SYNTRA specializes only in SEO, and we kick ass at it!

No lock-in contracts or setup fee's

We're not the type to hold anyone to ransom, staying in business together means we're getting you results with 100% transparency.

We only specialize in SEO

Our passion for SEO and driving traffic, leads and revenue to your business via Organic and Local Search means you see serious results within 90 days! 

For the love of SEO

For too long, SEO Companies have been giving this industry a bad name. SYNTRA is here to show Australia what a real SEO Company can do!...

Results. Results. Results!

This is a results business and we're very much obsessed, there's nothing better than waking up in the morning to see our clients listed above their competitors!
LET'S GET STARTED

Award Winning SEO Agency Melbourne / Privacy Policy.

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